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Augmented Reality Mobile Apps:
Revolutionizing Industries
Just a few years ago, augmented reality (AR) technology was isolated to only the most sophisticated software programs, which were mostly proprietary in nature. Pricey hardware was often required as well. But today, AR has evolved into a mainstream tool for business or entertainment. It’s even available from the comfort of your mobile device both in the form of augmented reality mobile apps.
Augmented reality really rose into the public consciousness in two years ago, when the Pokémon GO app was released. Suddenly, mobile users had the ability to enter a digital dimension of their everyday world; a dimension where you could search out and capture various Pokémon creatures. It was so engrossing that thousands of players visited parks together to catch the elusive fictional characters on their mobile phones. The droves of people who left their homes to play Pokémon GO proves just how engaging augmented reality technology can be. In fact, it could be argued that few other technologies capture the imagination in a comparable way.
So, what is augmented reality technology all about, how is it being utilized and how will this technology evolve in the future? These are all fair questions that are increasingly common, particularly amongst companies that are seeking to develop an AR mobile app for their business needs.
What is an Augmented Reality Mobile App?
The term “augment†means to alter or change, so in a literal sense, many AR apps alter the user’s reality. This can be achieved by blending real life inputs, such as pre-captured video footage or live footage from a device’s camera, with digital renderings. Here are some innovative augmented reality app types:
- Clothes Fitting & Virtual Try-On
- Training & Education
- Real Estate & Tours
- Mobile App Games
Case Study: Fit Freedom
The development team at 7T has extensive experience implementing augmented reality technology in apps that are developed for the apparel and retail sectors. One example is our Fit Freedom App, developed for Rebel Athletic, a cheerleading manufacturer that specializes in custom and couture athletic garments.
The Fit Freedom App was designed to provide coaches and sales reps with the ability to obtain accurate measurements of cheerleading squad team members. This leads to extremely well-fitting garments thanks to the measurements the app produces. These measurements are about 20% more accurate than those taken by hand. When outfitting an entire cheerleading squad, that can result in significant savings due to fewer returns/modifications and a far easier ordering process.
Case Study: Fit Freedom
The development team at 7T has extensive experience implementing augmented reality technology in apps that are developed for the apparel and retail sectors. One example is our Fit Freedom App, developed for Rebel Athletic, a cheerleading manufacturer that specializes in custom and couture athletic garments.
The Fit Freedom App was designed to provide coaches and sales reps with the ability to obtain accurate measurements of cheerleading squad team members. This leads to extremely well-fitting garments thanks to the measurements the app produces. These measurements are about 20% more accurate than those taken by hand. When outfitting an entire cheerleading squad, that can result in significant savings due to fewer returns/modifications and a far easier ordering process.